First SBP course of the quarter!

Don’t miss out on the opportunity to enroll in  a finance SBP course.

x430.52 – Behavioral Finance

Instructor: Todd Lowenstein

Wouldn’t it be fantastic if a business could figure out consumer preferences and use this information to their advantage? The problem is that sometimes consumers can’t figure out what is best for themselves!

This course uses ideas taken from economics and psychology to help find anomalies within commonly believed ideas, and why they occur. This class seeks to shed light on these issues through lectures and first-hand experience from in-class activities. Topics include:

  • What does it mean to be rational?
  • Why aren’t we are fully rational?
  • Are there consistent ways that we deviate from full rationality?
  • What rules of thumb do people use in certain situations?

Class meetings: Thursdays: January 15, 22 and 29 6:30 – 9:30 pm