Disney Parks and Resorts and AdU Network are inviting university student teams from the Southern California and Orlando, Florida area to create our next innovative marketing campaign. Students will be able to form their own creative advertising agency teams and develop their own campaign for a special Disney marketing challenge. We will select three teams to travel to our offices in Orlando, Florida, where the selected students will present their campaigns to Disney executives, stay at our resorts, and, of course- spend a day at The Magic Kingdom.

Student teams must register at disney.adunetwork.com in order to receive their marketing brief. The deadline to register is February 25th 2011. The program will kick-off on February 28th with the distribution of the marketing brief and all of the necessary resources and information. Participating student teams will have six weeks to design a single strategy with three marketing execution ideas against a particular Walt Disney Company marketing challenge. We will provide them with a comprehensive brief that will detail the situational analysis, parameters and available resources.

Students can learn more information and register at http://disney.adunetwork.com

Looking forward to seeing their applications!